Dr. Matthew L. Meuter received his PhD in marketing from Arizona State University. He is currently a full professor of marketing at California State University, Chico and is a member of the research faculty through the Arizona State University Center for Service Leadership.
Dr. Meuter’s research focuses on the intersection of marketing and technology. His research has specifically focused on customer use and adoption of self-service technologies, satisfaction with technology use, and the strategic implications of integrating technology within a firm. His research interests also include the role of social media in the marketplace and its impact on firms and customers. He has been published in the Journal of Marketing, Journal of Service Research, the Journal of Business Research, Journal of Marketing Theory and Practice, Psychology & Marketing, Journal of Applied Psychology, Journal of Services Marketing, Journal of the Academy of Marketing Science, and many other publications.
Professor Meuter teaches courses in service marketing (at both the graduate and undergraduate level), marketing research, marketing strategy, and consumer behavior. He is also regularly engaged with service and technology consulting projects, as well as delivering workshops on service design and blueprinting for corporate clients.