Damon Aiken, PhD

Dr. K. Damon Aiken, professor of marketing, received his PhD from the University of Oregon. He has won six teaching awards including the Marketing Management Association’s National Teaching Excellence award. His research interests include marketing communications and branding, as well as sport fan values and behaviors. He has published in various journals including the Journal of the Academy of Marketing Science, the Journal of Business Research, Sport Marketing Quarterly, and the Journal of Product and Brand Management.